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The domain shop.gymjones.com has the following on the web page, "The attic stair opening is the largest gap in home insulation, increasing heat loss in the winter and heat gain in the summer." We observed that the webpage also said " Made of durable dust-free expanded polystyrene foam, the Draft Cap will reduce heat loss and heat gain and." It also stated " Help you save on your heating and cooling bills. Lightweight and easily installed in less than 5 minutes, the Draft Cap attic stair insulator satisfies all current energy building codes for insulation over the attic access panel with an R-value of 11. Draft Cap is a Unique." The header had insulation as the highest ranking keyword. This keyword was followed by attic stair insulation, attic tent, and battic door which isn't as urgent as insulation. The other words the site used was attic opening. ice dam is also included but might not be viewed by web crawlers.